While investments in healthcare inventory management solutions are being made to streamline costs at many hospitals throughout the country, it's also important for executives to focus on improving the patient experience. If the levels of care don't meet the expectations of consumers, what reason do they have to return to the facility for future doctor's visits? It's important to remember that patients, even if they are getting medical attention, are still trying to have the best possible experience when they are checked into a hospital.
Give employees the tools they need to succeed
People who are receiving a service will only be as happy as the people providing it. While this rings true in other industries, it's especially accurate in the world of healthcare. In fact, a study that appeared in the British Medical Journal found a link between nurse satisfaction and a positive patient experience in a hospital. When nurses aren't overworked or trying to help more patients than they physically can, patient stays or regular visits may be much more enjoyable.
The study, which polled 61,168 nurses and 131,318 patients over a three-year period, revealed patients are much more likely to be pleased with the level of care they received when the hospital where they stayed had a staff of nurses who weren't burnt out or unhappy with their role. CIOs at hospitals should work to recognize this issue and give their nurses access to the new technology and equipment they need to better enjoy their jobs. With nurses who are excited to come to work, it will be easier to get patients to return to the healthcare center time and time again.
Remember that patients are also consumers
The study referenced above demonstrated that patients are unlikely to return to hospitals if they don't get the level of care that they expected. According to a recent Forbes article, healthcare facilities can improve the experience that each patient gets if executives focus on improving "hellos and goodbyes."
The news source cited memory researcher Elizabeth Loftus, who said the first and last exchanges are the ones people remember most. This is why leaders at hospitals have to make it a higher priority to ensure that staff members who work at the front desk are always friendly, there is more than enough parking at the healthcare facility and billing invoices are sent quickly to a patient's device of choice.